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I came across many bloggers and entrepreneurs who are marketing their talents remarkably well. God, they rock! They’re doing a good use of their passions and putting their skills to the service of others in a very particular way. Their energy is contagious, and they find creative ways to showcase what they have to offer.
Getting to that level is not easy. To do so, we need to have a little discussion with ourselves and answer a few questions.
What do we want?
Has someone ever asked you what you wanted in life? That’s a pretty hard question to answer. We all know what we DON’T want? We don’t want a boring job or to be imprisoned by other people’s aspirations. We also all know that we want enough money to enjoy life, be healthy and happy. But that’s still vague. Far too vague.
Answering the same question for our business is as difficult. Danielle Laporte touched on part of that question a while ago. We usually want our business to thrive while enjoying what we do. But that’s vague too, isn’t? We struggled ourselves, trying to figure out exactly where we wanted to go. But the horizon is clearing out.
Here is how we proceeded. We make choices based on our values. Easy. Guts feeling. We define our goals based on our passions and convictions. We build a business that focuses on solving people’s needs using our own style. Authentic, creative and unconventional.
Who are we after?
This led us to narrow down who we were really after. The right people we want to reach. Those who we can meaningfully help. We are reaching out for those of you who are looking for new ways to manage their business; those of you who think that marketing doesn’t have to be a bunch of empty words.
We are reaching out for those of you who want to develop, not only a thriving business, but also a sustainable one; those of you who want to see more inspiration in communication.
We are reaching out for those of you who have great talents but don’t know how to promote them without feeling that they are bragging about themselves; those of you who seek unconventional ideas to solve conventional needs.
How to connect?
Having a better understanding of our destination and who we want to travel with helps find ways to connect. And these days, there’s so much happening online that makes finding like-minded people much easier.
We’re planning ourselves a few activities for those of you who want to share their ideas about inspiring communication, responsible marketing, and sustainable business. We’ll keep you posted and make sure that we get your input before going live.
What’s your preferred online channel to discuss and share ideas? Twitter chats, webminars, conference calls on Skype? Let us know what works best for you.
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Photo by Vincent Lock
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Blogging is a very easy business but if started on the topic in which a blogger is expert.