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I know it’s hard. We all want to live in certainty. Yet, I truly believe that the pain is worth it. Article after article, you have to keep on questioning yourself. Is my messaging clear enough? Am I really meeting the needs of my readers? Am I adding any value? An easier option would be to follow Lisa Barone’s advice and not write when you don’t have anything to say. But well… for some people, that would sadly mean never writing again…
One of the first rules in communications is to know your audience and its needs (your target audience if your are just starting out). You can’t meet people’s needs if you don’t know what they are looking for. So be attentive to comments left on other blogs and questions asked in forums. Your articles should provide a solution to these comments or an answer to these questions.
- Will this blog post contribute to achieving my objectives or fulfill my mission?
- What do I want to accomplish?
- Am I meeting the needs of my audience?
- Am I adding any value to the blogosphere?
If you keep these questions in mind, you will not only improve the content of your blog, you will improve the quality of any other content you have to create, whether it’s for a speech, a presentation, an interview, etc.
Most importantly, you have to keep on asking yourself why you are writing in the first place. This is crucial for the progress of your blog and the progress of any other online projects you may have. Think about Nietzsche’s words, “He who has a why to live can bear with almost any how.”
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